A house of brands, built on formulation science.
Strategic Formulations creates purpose-built consumer products that solve everyday problems better than the incumbents. We start with the chemistry — then build brands people trust around it.
Great products start in the formula, not the marketing.
Too many shelf products are the same base recipe in a different label. We do it the other way around: find a job people dread, engineer a formula that genuinely does it better, and build a brand on that foundation.
Our first flagship is a complete grill-care system that makes the wire brush obsolete — six coordinated formulas, one clean routine. It's the template for everything we build: real performance, safer ingredients, honest positioning.
"Formulation is our craft. Brands are how we share it." — the operating principle behind everything in the portfolio.
The principles behind the portfolio
Performance first
If it doesn't outperform what's already on the shelf, it doesn't earn a label. Every formula has to win on the job it's built for.
Safer by design
Non-toxic, biodegradable, food-contact-conscious formulas. Powerful and responsible aren't a trade-off — they're the brief.
Honest positioning
We compare ourselves to real competitors using their own published facts. No inflated claims — just a clear case for why we're better.
Our brands
One flagship system on shelves today, with more formulations in development. This is a house being built one great product at a time.
Grill Care System
Our flagship. Six citrus-powered grill-care products — degreasers, polish, wipes and more — that retire the wire brush for good.
Outdoor Care
The next formulation in the pipeline, extending our safer-but-stronger approach to more of the jobs around your home and yard.
Future brand
A slot reserved for the next problem worth solving. When the formula's right, the brand follows.
Let's talk formulations.
Retail buyer, distributor, or just want to stock the line? We'd love to hear from you.